what are some favorite LinkedIn Conversation Ads?

LinkedIn is one of the most popular social networking sites in the world, with millions of professionals logging in every day to network, find jobs, and advance their careers. LinkedIn Conversation Ads are a powerful marketing tool that allows advertisers to reach out to these professionals directly and engage them in meaningful conversations that can lead to increased brand awareness, lead generation, and customer acquisition.

 

 

LinkedIn Conversation Ads are designed to start a conversation with LinkedIn members in a more personalized and engaging way. These ads allow you to interact with your target audience directly, encouraging them to engage with your brand and learn more about your products or services. Conversation Ads can be used for a variety of marketing objectives, such as driving traffic to your website, generating leads, and increasing brand awareness.

 

When it comes to creating great conversation ads, there are a few best practices that you should keep in mind. First, your ad should be focused on a single call to action. This could include inviting them to join a webinar, attend an event, or learn more about your product or service. It’s also important to create a sense of urgency. Make sure to include a deadline or limited-time offer to create a sense of urgency and compel people to act quickly.

 

Another important tip is to make sure your ad is visually appealing. You want to make sure it stands out in the inboxes of your target audience and that it looks professional and polished. You can use visuals such as photos, videos, and GIFs to create a more engaging ad. Finally, your ad should have a strong headline. Your headline should be attention-grabbing and should clearly explain what you are offering. Use powerful words like “discover” and “unlock” to capture people’s attention and motivate them to click. Here are some of our favorite LinkedIn conversation ads that have been successful:

 

• “Unlock the Secret to Increasing Your Sales”

• “Discover the Power of Social Selling”

• “Learn How to Connect with Your Ideal Audience”

• “Grow Your Business by Leveraging LinkedIn”

• “Get the Most Out of LinkedIn Ads”

• “Grow Your Network and Generate More Leads”

 

Here are some examples of LinkedIn Conversation Ads that have been successful in engaging with LinkedIn members:

 

 

HubSpot’s Conversation Ad was designed to help B2B marketers generate more leads through LinkedIn. The ad featured a personalized message that asked the user if they were interested in learning more about inbound marketing. If the user responded positively, they were taken to a landing page where they could download a free eBook on the topic.

 

The ad’s success was due to its personalized approach and the value it provided to the user. By offering a free eBook, HubSpot was able to attract more leads and increase brand awareness. The conversation ad also helped HubSpot build a relationship with its target audience, leading to more conversions and a stronger customer base.

 

Adobe’s Conversation Ad was designed to promote its Adobe Marketing Cloud suite of products. The ad featured a personalized message that asked the user if they were interested in learning more about Adobe Marketing Cloud. If the user responded positively, they were taken to a landing page where they could request a demo of the product.

 

The ad’s success was due to its personalized approach and the value it provided to the user. By offering a demo of the product, Adobe was able to attract more leads and increase brand awareness. The conversation ad also helped Adobe build a relationship with its target audience, leading to more conversions and a stronger customer base.

 

IBM’s Conversation Ad was designed to promote its Watson AI platform. The ad featured a personalized message that asked the user if they were interested in learning more about Watson. If the user responded positively, they were taken to a landing page where they could watch a video about the product.

 

The ad’s success was due to its personalized approach and the value it provided to the user. By offering a video about the product, IBM was able to attract more leads and increase brand awareness. The conversation ad also helped IBM build a relationship with its target audience, leading to more conversions and a stronger customer base.

 

Hootsuite’s Conversation Ad was designed to promote its social media management platform. The ad featured a personalized message that asked the user if they were interested in learning more about social media management. If the user responded positively, they were taken to a landing page where they could request a demo of the product.

 

The ad’s success was due to its personalized approach and the value it provided to the user. By offering a demo of the product, Hootsuite was able to attract more leads and increase brand awareness. The conversation ad also helped Hootsuite build a relationship with its target audience, leading to more conversions and a stronger customer base.

 

 

Microsoft’s Conversation Ad was designed to promote its Dynamics 365 suite of products. The ad featured a personalized message that asked the user if they were interested in learning more about Dynamics 365. If the user responded positively, they were taken to a landing page where they could request a demo of the product.

 

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— LinkedIn India (@LinkedInIndia) February 23, 2023

 

Overall, LinkedIn Conversation Ads can be an effective way to engage with potential customers and generate leads. They are easy to set up and can be tailored to any business’s needs. Some popular formats are carousels, polls, and lead forms, which all make it easy to capture leads and drive conversions. By capitalizing on the unique features of LinkedIn Conversation Ads, businesses can reach targeted audiences, deliver personalized messages, and increase their brand visibility.