The Marvels’ Box Office Collections
The Marvels, the 33rd installment in the Marvel Cinematic Universe (MCU), has kicked off its box office journey with a lackluster $6.6 million in Thursday evening previews. This pales in comparison to its predecessor, Captain Marvel, which grossed $20.7 million in 2019. The film, starring Brie Larson in the titular role, faces challenges as it eyes what could be the lowest opening in MCU history.
Comparative Box Office Performance:
Thursday Evening Previews – The Marvels vs. Captain Marvel
|Thursday Evening Previews (in millions)
The stark difference in Thursday evening previews sets an early tone for The Marvels, indicating a potential struggle at the box office.
Challenges and Projections: Table 2: Opening Weekend Projections – The Marvels
|Opening Weekend Estimate (in millions)
|$47 – $55
|$46 or lower
The Marvels faces challenges as initial projections have been steadily decreasing. Despite hopes for a boost in interest due to kids being out of school for Veterans Day, matinee returns suggest a potential opening below even the most conservative estimates.
If The Marvels falls below the projected range, it may join the ranks of films with historically low MCU openings.
The Marvels stands out as a superhero film with three female leads and is directed by Nia DaCosta, the first Black woman to helm a Marvel Studios movie. Despite the unique attributes, the film’s promotion faced challenges due to the SAG-AFTRA strike, and the cast is now actively engaging with audiences after the strike’s resolution.
The Marvels enters a market grappling with superhero fatigue, as seen with the underwhelming performance of DC’s The Flash this summer. The global outlook for The Marvels is projected to be $140 million, trailing behind Captain Marvel’s nearly $190 million.
The Marvels faces a challenging start at the box office, with Thursday evening previews and early matinee returns falling significantly short of expectations. Whether the film can overcome these obstacles and find success in the competitive superhero landscape remains to be seen, but the initial indicators raise concerns about its performance within the MCU franchise.